interactive Emergency Preparedness Network.

Global Innovations,The Salvation Army and the US First Responders Association working together will implement tools and programs that help prevent and alleviate human suffering with pro-active educational processes that protect life and property

Urban Resilience in general, is the aptitude of the family unit, communities, institutions, businesses, and systems within a city to improvise, adapt, and overcome persistent stresses and acute shocks they experience. Improvement how ever small within individual systems and families that make up a city will increase the resilience and survival of the city overall. As noted by the emergency management community "Resilient Systems" withstand, respond to, and adapt more readily to shocks and stresses. A mission critical factor of the iEPN Network centers on academic leadership, educating the public on the protective measures to take before, during and after a disaster. Global Innovations is dedicated to working with public and private sectors on business continuity so that the impact of a catastrophic event on people, property, and communities is minimized.

The challenges in creating awareness and ultimately action around preparedness messaging are the same challenges advertisers and marketers face. And changing perceptions or introducing a new product and hoping that the brand clearly represents the market identity. Creating value around an idea, or inspiring action has long since been a daunting task for emergency managers, especially when we’re talking about a subject matter that has a predisposition that makes people uncomfortable. The ability to raise awareness while actually imparting knowledge or changing behavior is the end goal in both marketing and preparedness. The focus of the iEPN is to create more cross pollination between the two disciplines and advance community resiliency.

The iEPN Network